Summary
- Environment: Retail/Apparel
- Operational impact: Customer contact data exposed
- Financial impact: No financial figure is established by the reviewed source evidence
- Record status: Developing record. Reviewed September 19, 2026; updated as evidence emerges.
What happened
In 2025, Adidas experienced an incident in its retail/apparel environment. The retained source describes the attack path as follows: Voice phishing induced personnel to authorize a malicious connected OAuth application in Salesforce. [1]
The documented consequence was: Customer contact data exposed. [1]
Impact
- Documented impact: Customer contact data exposed. [1]
- No financial loss, ransom amount, recovery cost, or regulatory penalty is established by the reviewed source evidence.
Timeline
Documented public update
The Adidas warns of data breach after customer service provider hack records the incident facts used in this briefing.
[1]Briefing updated
This briefing was last reviewed and updated on September 19, 2026.
Threat Group & Attack Vector
The retained source describes the attack path as follows: Voice phishing induced personnel to authorize a malicious connected OAuth application in Salesforce. The canonical record does not add intrusion steps beyond those supported by the source. [1]
Actors
- No threat actor group has been identified in the reviewed public evidence.
TTPs
- T1566 — Phishing — mapped from the cited behavior. [1]
- T1528 — Steal Application Access Token — mapped from the cited behavior. [1]
Response
The reviewed source does not describe containment, notification, or restoration steps in enough detail to summarize them responsibly.
This account is bounded to Adidas warns of data breach after customer service provider hack. Details absent from that evidence are left unresolved rather than inferred. [1]